DCC Rebrand Overview
This project was split between two courses: Branding and UI/UX. I worked on both sides of the project. We started with client meetings to get to know the real DCC brand. We discussed wishes, needs, and brand voice. Next we went through multiple internal logo rounds, landing on three to refine, and then picking two for the client. Two teams were created to develop brand guidelines and assets to align with the logos chosen. Revisions were made and presented, then a direction was chosen.